Paris Regional Medical Center Announces Rebranding Initiative

New name and icon reflect growth of medical center and organization’s affiliation with parent company Lifepoint Health

Paris Regional Medical Center (Paris Regional) today announced the start of an organizational rebranding initiative. This comes as parent company Lifepoint Health launches its new enterprise brand identity to reflect the company’s compassionate culture, focus on innovation, and growth as a diversified healthcare organization. Anchored by a vibrant, heart-shaped icon, the brand will visually unify Lifepoint Health and its facilities. Paris Regional has been selected as the flagship hospital for the project and will adopt the new icon at the end of this year.

The rebrand brings not only a new look to the icon for the hospital, but with it comes a new name that embodies the widespread reach of the organization –Paris Regional Health.

“We are honored to have been chosen as the pilot hospital for this exciting project with our parent company, Lifepoint Health,” CEO Steve Hyde said. “With this change comes a new chapter in our 111-year-long story – one that illustrates strength, perseverance, progression, evolution and, above all, commitment to our community. As our services and capabilities have grown throughout the years, so has our reach. We are no longer just a medical center. With a combined primary and secondary service area of almost 250,000 people and six operational off-site clinics and service lines, we are a true regional health organization. We are Paris Regional Health.”

Paris Regional leaders assure the community that the name and icon changes do not signify any operational changes.

The new name and icon, pictured below, stem from the same heart icon as the Lifepoint Health icon, which is rich in symbolism. The heart represents the hospital’s caring and inclusive culture and its mission of making communities healthier; it represents the 850+ team members who are the heart of the hospital; the larger dot at the center of the heart represents the hospital’s commitment to patient-centered care; and the icon’s vibrant spectrum of colors conveys movement, representing the organization’s focus on innovating and shaping the future of healthcare delivery.