Old Bay seasoning and Goldfish team up for bold snack

File / Pepperidge Farm

For a limited time, Old Bay seasoning and Goldfish crackers have combined to make a bold snack for those daring enough to try it.

“Old Bay lovers are wildly passionate about their favorite seasoning, and Goldfish found that fans have long been sprinkling Old Bay’s magical blend of 18 herbs and spices on each handful of Goldfish,” officials said in a news release. “As a result, the Old Bay and Goldfish teams knew they had to join forces to deliver a delicious, one-of-a-kind snacking experience for fans and foodies, alike.”

The new crackers are made with Old Bay’s popular spice blend including black pepper, paprika, celery salt and red pepper flakes, creating a big, bold flavor combination that complements the classic, premium quality taste of Goldfish.

“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” said Janda Lukin, chief marketing officer of Campbell Snacks. “Old Bay Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer.”

“Old Bay seasoning is delicious on everything from seafood to French fries and everything else! We know our passionate fans often sprinkle Old Bay on their favorite recipes and snacks, including Goldfish crackers,” said Jill Pratt, Chief Marketing Officer, McCormick & Company. “With each handful, Old Bay Seasoned Goldfish provides our most loyal fans with another fun, bold way to experience our popular spice blend.”

The limited-time flavor is available now wherever Goldfish are sold, for a suggested retail price of $2.79 per 6.6-oz bag, while supplies last.

This is the second partnership with McCormick and Company and Goldfish crackers – the first being the debut of Frank’s RedHot limited-edition flavored crackers.